Adidas Originals presents Road Work, a campaign entry into the sportswear and fashion space. This live-action documentary piece captures an urban street setting through a clean, cinematic lens, documenting the interaction between two men amidst the traffic and parked cars of a busy city.
Creative development for the project was led by William McVay, with production services provided by Biscuit Filmworks and Max Cooper. The film leans into a candid atmosphere, utilizing natural daylight to emphasize the documentary-style approach.
