Adidas Originals
Road Work
Brand
ProjectRoad Work
Date
Apr 2026
Description
Adidas Originals presents Road Work, a campaign entry into the sportswear and fashion space. This live-action documentary piece captures an urban street setting through a clean, cinematic lens, documenting the interaction between two men amidst the traffic and parked cars of a busy city. Creative development for the project was led by William McVay, with production services provided by Biscuit Filmworks and Max Cooper. The film leans into a candid atmosphere, utilizing natural daylight to emphasize the documentary-style approach.
Style
Documentary, Horizontal, Cinematic, Clean
Industries
Sportswear
Color
Jet Black
Navy
Crimson
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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