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Adidas Originals Road Work 2026

About

This video piece from the Adidas Originals project titled Road Work features two black men interacting on a bustling city street surrounded by parked cars and traffic. One man holds an orange traffic cone while wearing a dark tracksuit, and the other wears a dark patterned football jersey. The scene captures an urban street setting with natural daylight, conversational dialogue, and a candid atmosphere.

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Project

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Background

Street

Context

Advertising Campaign
Brand Film / Corporate Video