Adidas: Fashion Fantasy

Nov 2025

Adidas introduces its latest fashion campaign, Fashion Fantasy, an editorial project that explores a surreal intersection between high-performance sportswear and graphic art. Under the creative direction of Beate Skonare Karlsson, the project utilizes a collage-heavy approach to recontextualize classic athletic silhouettes through a playful, illustrative lens. Photographer Szilveszter Mako captures a series of stylized compositions that merge physical apparel with painted motifs, including rose-covered goalposts and hand-drawn soccer imagery. The execution leans into graphic visual structures, featuring sculptural product arrangements and mixed-media elements that challenge traditional sportswear photography.

Artistic, Editorial, Vertical

Advertising Campaign