Adidas Fashion Fantasy 2025

Description

This striking editorial fashion image for the Adidas project Fashion Fantasy features two models standing atop numbered podiums against an illustrative backdrop. The scene is art-directed with hand-drawn elements, including painted waves, fish, and a yellow grid pattern reminiscent of collage or paper art techniques. Both models wear matching black athletic t-shirts, shorts, black sneakers, and long striped scarves wrapped around their necks. The composition is photographed by Szilveszter Mako with creative direction by Beate Skonare Karlsson, combining athletic apparel with surreal, narrative-driven set design. The lighting is clean and even, highlighting the textured layers and illustrative depth of the multi-media environment.