Brand
ProjectFashion Fantasy

Adidas Fashion Fantasy 2025
Associated creatives
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Description
This overhead editorial image for the Adidas project Fashion Fantasy was shot by photographer Szilveszter Mako with creative direction by Beate Skonare Karlsson. The composition features a red-haired model lying flat on a pale yellow grid-patterned backdrop, dressed in a dark jacket and matching trousers with white stripes, and holding a black handbag. Surrounding the model are stylized props, including a pink patterned skateboard, an illustrated flame cutout, and decorative tiles arranged on the floor. The lighting is bright and even, capturing a playful and surreal conceptual atmosphere with clean lines and distinct graphical textures.
