Adidas: Adilenium S/S 2025
Brand
Date
Feb 2025
Description
The Adidas Adilenium S/S 2025 campaign leans into a moody, cinematic aesthetic, capturing sportswear through a gritty and atmospheric lens. Photographed by Ewen Spencer, the production centers on a series of urban-inspired vignettes that utilize directional lighting and low-key chiaroscuro techniques to highlight the textures of athletic apparel. Fashion styling by Candice Bailey, alongside hair by Ryo Narushima and makeup by Mel Arter, contributes to an authentic look for the subjects, including models Du Wei and Kozy. The visuals are grounded by set design from Josh Stovell, featuring a silver sedan as a recurring anchor within the pavement-focused, dusk-lit settings.
Style
Horizontal, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
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