The Adidas Adilenium S/S 2025 campaign leans into a moody, cinematic aesthetic, capturing sportswear through a gritty and atmospheric lens. Photographed by Ewen Spencer, the production centers on a series of urban-inspired vignettes that utilize directional lighting and low-key chiaroscuro techniques to highlight the textures of athletic apparel.
Fashion styling by Candice Bailey, alongside hair by Ryo Narushima and makeup by Mel Arter, contributes to an authentic look for the subjects, including models Du Wei and Kozy. The visuals are grounded by set design from Josh Stovell, featuring a silver sedan as a recurring anchor within the pavement-focused, dusk-lit settings.
