Adidas
Adilenium S/S 2025
Feb 2025
The Adidas Adilenium S/S 2025 campaign explores a moody, cinematic aesthetic, framing the latest sportswear collection within an urban, nocturnal setting. Shot by photographer Ewen Spencer, the series leans into a low-key, chiaroscuro lighting style that highlights the technical textures of the apparel against the metallic interiors of a sedan. Featuring models Du Wei and Kozy, the project channels a gritty editorial tone. The production relies on precise collaboration, with fashion styling by Candice Bailey, hair by Ryo Narushima, makeup by Mel Arter, and set design by Josh Stovell. The resulting images emphasize dark, saturated palettes and architectural vehicle framing to create a consistent, atmosphere-driven look across the collection.
Horizontal, Moody
Low-key / chiaroscuro
Sportswear
Advertising Campaign
