Brand
ProjectAdilenium S/S 2025

Adidas Adilenium S/S 2025 2025
Associated creatives
Tags
Description
This fashion campaign image for the Adidas Adilenium S/S 2025 project features two models outdoors at dusk on paved ground. Photographed by Ewen Spencer with fashion editing and styling by Candice Bailey, the main subject stands prominently wearing an oversized white jersey with black number graphics over a black turtleneck and loose dark trousers. A silver car is parked behind, with a second model visible seated inside near the open door. Hair styling is by Ryo Narushima and makeup by Mel Arter, set against an urban backdrop under an overcast evening sky with low-key natural lighting.
Style
Editorial, Vertical, Desaturated, Warm
Techniques
Natural light
Industries
Sportswear
Color
Pure White (30%)
Jet Black (50%)
Silver (20%)
Background
Street
Context
Advertising Campaign



