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Adidas

Adidas Originals x Thug Club
Brand
Date

Oct 2025

Description

Adidas Originals and Thug Club debut a collaborative sportswear and fashion campaign, captured in a series of nocturnal editorial stills. The imagery leans into a gritty aesthetic, utilizing low-key chiaroscuro lighting and direct flash to ground the streetwear collection within industrial settings. Photographer and director Diego Bendezu, working alongside photographer Steve Mastorelli, document the apparel against weathered metal surfaces and urban street environments. Stylist Zoey Radford Scott emphasizes the collection’s textured outerwear and technical track pieces, supported by hair styling from Miwako Urasugi and makeup by Sena Murahashi.

Style

Editorial, Vertical, Moody, Gritty

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color
Jet Black
Context

Advertising Campaign

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