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Adidas

Adidas Originals x Thug Club
Brand
Date

Oct 2025

Description

Adidas and Thug Club join forces for this editorial sportswear campaign, capturing a raw and industrial aesthetic. The project, shot by photographers Diego Bendezu and Steve Mastorelli with direction from Diego Bendezu, places the collaboration within an atmospheric urban environment defined by low-key, chiaroscuro lighting and gritty textures. The styling, led by fashion editor Zoey Radford Scott, leans into a contemporary streetwear sensibility, pairing signature Adidas track pieces with textured layers. Complementary hair styling by Miwako Urasugi and makeup by Sena Murahashi round out the visual identity of this nocturnal editorial series.

Style

Editorial, Vertical, Moody, Gritty

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color
Jet Black
Context

Advertising Campaign

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