Adidas
Adidas Originals x Thug Club
Brand
ProjectAdidas Originals x Thug Club
Date
Oct 2025
Description
Adidas and Thug Club join forces for this editorial sportswear campaign, capturing a raw and industrial aesthetic. The project, shot by photographers Diego Bendezu and Steve Mastorelli with direction from Diego Bendezu, places the collaboration within an atmospheric urban environment defined by low-key, chiaroscuro lighting and gritty textures. The styling, led by fashion editor Zoey Radford Scott, leans into a contemporary streetwear sensibility, pairing signature Adidas track pieces with textured layers. Complementary hair styling by Miwako Urasugi and makeup by Sena Murahashi round out the visual identity of this nocturnal editorial series.
Style
Editorial, Vertical, Moody, Gritty
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Context
Advertising Campaign
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