Adidas
Adidas Originals x Thug Club
Brand
ProjectAdidas Originals x Thug Club
Date
Oct 2025
Description
Adidas Originals and Thug Club debut a collaborative sportswear and fashion campaign, captured in a series of nocturnal editorial stills. The imagery leans into a gritty aesthetic, utilizing low-key chiaroscuro lighting and direct flash to ground the streetwear collection within industrial settings. Photographer and director Diego Bendezu, working alongside photographer Steve Mastorelli, document the apparel against weathered metal surfaces and urban street environments. Stylist Zoey Radford Scott emphasizes the collection’s textured outerwear and technical track pieces, supported by hair styling from Miwako Urasugi and makeup by Sena Murahashi.
Style
Editorial, Vertical, Moody, Gritty
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.