ACMI

Oct 2020

The brand identity for ACMI, developed by the design studio North, establishes a modular visual system tailored for the cultural and media institution. The project leans into bold, high-contrast typography and a clean, minimalist aesthetic to unify various touchpoints, from physical collateral and publication covers to large-scale outdoor signage and motion-based assets. Executing a cohesive strategy across diverse media, the identity utilizes custom letterforms and a structured grid system. Whether applied to printed tickets, tote bags, or architectural hoardings, the work emphasizes legibility and consistent brand recognition. The implementation features monochrome palettes and deliberate color blocking, ensuring the identity functions effectively within both urban streetscapes and institutional gallery environments.

Horizontal, Commercial, Clean, Minimalist

Typography