ACMI Brand Identity 2020

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This image showcases a brand identity poster installation for ACMI, designed by graphic design studio North. Two identical monochrome posters featuring the word Negative and a high-contrast facial portrait are pasted inside a dark framed display board. The display is mounted on an exterior red brick wall complete with blue barred windows, a small metal vent, and vibrant purple and black graffiti covering the lower section. The composition captures the intersection of institutional branding and urban street culture, highlighting the bold typography and tactile paper texture of the paste-up posters.