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ACMIs geometric patterned building exterior with blurred cars and pedestrians on a street

Brand Identity 2020

Associated creatives

Description

An exterior street-level view captures the striking architectural facade of the ACMI building featuring a complex geometric pattern of grey, beige, and glass panels. Large white dimensional lettering spells out the ACMI brand logo on the ground floor level near the entrance. In the foreground, a multi-lane urban street shows motion blur from passing vehicles, including a dark car and a red car captured with a long exposure technique. Pedestrians walk along the sidewalk in front of the building under daylight conditions.

Style

Documentary, Horizontal, Moody, Raw

Techniques

Long exposure, Natural light

Background

Street

Context

Advertising Campaign, Editorial