Bettr’s brand identity project establishes a cohesive visual language across packaging, outdoor advertising, and motion media. The design system centers on bold, retro-inspired typography paired with whimsical, hand-drawn character illustrations, grounding the coffee brand’s aesthetic in a distinct graphic clarity.
Developed in collaboration with Anak, Navarra.is, Rhombus Studio, North, and PORTO ROCHA, the project utilizes a vibrant primary color palette and motion graphics to bridge digital and physical touchpoints. Technical executions range from 1980s-inflected grainy animation and vector illustrations to high-contrast outdoor billboards, maintaining a consistent brand voice across all assets.
