Bettr

Jun 2024

Bettr’s comprehensive brand identity project establishes a visual language centered on playful line art, bold typography, and a vivid color palette. The system spans outdoor advertising, coffee packaging, and motion design, utilizing a mix of high-contrast graphic elements and retro-inspired textures to anchor the brand across physical and digital touchpoints. The creative execution features contributions from Anak, Navarra.is, Rhombus Studio, North, and PORTO ROCHA. Across the brand’s various applications—from billboard placements and GoPack packaging to animated sequences—the project balances clean vector-based layouts with grainy, 1980s-inspired aesthetics. The identity effectively utilizes natural light and high-impact color blocking to maintain visual consistency in both urban environments and product-focused displays.

Horizontal, Commercial