Abercrombie & Fitch
Men's FW 2024
Brand
ProjectMen's FW 2024
Date
Oct 2024
Description
Abercrombie & Fitch Men's FW 2024 is a seasonal fashion campaign captured by photographer Bruno Staub, featuring model Hitesh Bisht. The collection focuses on a contemporary, relaxed menswear aesthetic, layering essentials like fleece pullovers, denim, and textured outerwear. The series leans into a nostalgic, editorial sensibility, utilizing an analogue film aesthetic complete with visible sprocket-holed borders and film grain. Across both studio and wood-paneled sets, the imagery uses soft, natural light to emphasize fabric textures and clean, layered silhouettes.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Pure White
Denim
Background
White Seamless
Context
Advertising Campaign, Lookbook
Associated creatives
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