Abercrombie & Fitch: Men's FW 2024

Brand

Abercrombie & Fitch

Date

Oct 2024

Description

Abercrombie & Fitch presents the Men's FW 2024 collection, a campaign that explores seasonal layering through a refined, contemporary lens. Captured by photographer Bruno Staub, the project features model Hitesh Bisht in a series of studio-based portraits that highlight the tactile qualities of knitwear, denim, and fleece. The imagery employs an editorial aesthetic, leaning into analogue film techniques and natural light to create a consistent, warm tone. By utilizing studio settings with neutral backdrops and rustic accents like dark wood paneling, the execution focuses on clean compositions that emphasize wardrobe versatility and classic menswear silhouettes.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Pure White

Denim

Background

White Seamless

Context