Brand
ProjectMen's FW 2024

Abercrombie & Fitch Men's FW 2024 2024
Associated creatives
Tags
Description
This portrait from Abercrombie & Fitch's Men's FW 2024 project features model Hitesh Bisht posing against dark wood-paneled walls. He wears a sage green crewneck sweater, dark blue denim jeans with cuffed hems, light-coloured desert boots, a white baseball cap, and a gold chain necklace while draped with an extra denim jacket over one shoulder. The warm, moody lighting highlights the textured wood background and casual menswear styling. Bruno Staub captured the campaign image with an analogue film aesthetic, complete with sprocket-holed borders at the top.
Style
Editorial, Horizontal, Warm, Nostalgic
Techniques
Analogue / film
Industries
High Street Fashion
Color
Sage (50%)
Denim (50%)
Context
Advertising Campaign, Lookbook