Brand
ProjectMen's FW 2024

Abercrombie & Fitch Men's FW 2024 2024
Associated creatives
Tags
Description
This menswear campaign portrait for Abercrombie & Fitch's Men's FW 2024 collection was photographed by Bruno Staub and features model Hitesh Bisht. The male subject is seated on a small wooden crate in a studio setting with a neutral backdrop and dark wooden flooring. He wears a white quarter-zip sweatshirt with dark color-blocking, light blue relaxed-fit jeans, brown boat shoes, and a dark green baseball cap. He rests his chin on his hand, gazing thoughtfully toward the camera with a neutral expression. Studio lighting highlights the textures of his clothing and the rustic wooden surfaces.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Menswear
Color
Pure White (50%)
Denim (30%)
Caramel (20%)
Background
White Seamless
Context
Advertising Campaign