Abercrombie & Fitch

Dec 2025

Abercrombie & Fitch explores its heritage in the Holiday Archive campaign, a fashion project lensed by photographer Heather Hazzan. The series highlights pieces from the brand's archives, featuring model Nils Bremer in a set designed to evoke a rustic, lodge-inspired aesthetic. Incorporating soft light and warm, nostalgic undertones, the imagery centers on classic high street staples including crewneck sweatshirts, cargo trousers, and flannel layering. Technically consistent across the series, the project utilizes a deliberate warm palette and vertical composition to maintain a cohesive commercial look. The styling leans into a relaxed, lived-in feel, accented by period-appropriate props such as vintage skis and backgammon sets, grounding the collection in a cozy, interior-focused environment.

Vertical, Commercial, Warm, Nostalgic

Soft Light

High Street Fashion

Advertising Campaign