Abercrombie & Fitch: Holiday Archive Campaign
Brand
Date
Dec 2025
Description
Abercrombie & Fitch explores heritage aesthetics in its Holiday Archive campaign, featuring a series of portraits and lifestyle imagery. The series leans into a nostalgic winter-lodge theme, utilizing warm, soft lighting and rustic studio sets to evoke a relaxed seasonal atmosphere. Photographed by Heather Hazzan, the commercial campaign centers on model Nils Bremer. The styling incorporates classic high street elements including crewneck sweatshirts with archive-inspired embroidery, plaid layering, and cargo trousers, complemented by props such as vintage wooden skis and cabin-style textiles.
Style
Vertical, Commercial, Warm, Nostalgic
Techniques
Soft Light
Industries
Color
Khaki
Context
Advertising Campaign
Associated creatives
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