Abercrombie & Fitch Holiday Archive Campaign 2025

Description

Captured by photographer Heather Hazzan for the Abercrombie & Fitch Holiday Archive Campaign, model Nils Bremer stands posed in a rustic cabin-inspired studio set. He wears a faded blue crewneck sweatshirt, a plaid scarf draped loosely over his shoulders, khaki cargo trousers, dark boots, and a baseball cap. Bremer smiles toward the side while balancing a pair of vintage ski poles behind his shoulders. The background features vertical weathered wood paneling, an evergreen tree leaning to the left, a wicker armchair with shearling, an oriental rug, and a pair of tall wooden skis resting against the wall under soft, warm lighting.

Style

Vertical, Commercial, Warm, Nostalgic

Techniques

Soft Light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign