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BrandZimmermann
ProjectSpring 2024 Ad Campaign
Model wearing an orange silk wrap dress standing on stone stairs overlooking a rocky coastline and ocean.

Zimmermann Spring 2024 Ad Campaign 2024

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Gabriele Hackworthy
Gabriele HackworthyArt Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Barbara Valente
Barbara ValenteModels
Romy Frydman
Romy FrydmanStylist
James Rowe
James RoweHair
Jodie Boland
Jodie BolandMakeup
The Establishment – Anita Bitton
The Establishment – Anita BittonCasting Director
Madeira
MadeiraLocation
Portugal
PortugalLocation

Tags

woman in orange dressorange dresssilk wrap dresswoman standingfemale modelorange silk dress

Description

Captured by photographer Benny Horne in Madeira, Portugal, this Spring 2024 ad campaign for Zimmermann features a model standing gracefully on rugged stone stairs overlooking a dramatic rocky coastline and deep blue ocean. She wears a flowing orange gradient silk wrap dress with long sleeves and trailing sashes that catch the coastal breeze. The natural outdoor lighting accentuates the warm terracotta and golden tones of the apparel against the stark rocky cliffs and overcast sky. Art direction by Gabriele Hackworthy and styling by Romy Frydman complete the high-end editorial aesthetic.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Rust (70%)
Burnt Orange (30%)

Background

Rocky Coast

Context

Advertising Campaign