Brand
ProjectJoie

Blue Illusion Joie 2024
Associated creatives
Tags
Description
This commercial fashion campaign image for Blue Illusion features a female model seated on an ornate metal bench against a rustic stone wall. She wears a vibrant yellow midi dress, tan sandals, and a patterned headscarf while holding a glass. Baskets filled with fresh lemons sit on the bench and the ground alongside scattered lemons, creating a warm, sunlit Mediterranean aesthetic. Natural lighting casts soft shadows across the scene, highlighting the textures of the stone wall and woven baskets. The composition was captured by photographer Steve Tognazzini with styling by Bec Cole and make-up by Krystle Rose.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Designer Fashion
Color
Golden Yellow (70%)
Camel (30%)
Background
House
Context
Advertising Campaign