Logo
  • Home
  • ·Media
  • ·Blue Illusion Joie campaign yellow dress editorial
ProjectJoie
Woman in a yellow midi dress seated on a metal bench outdoors with woven baskets of fresh lemons and stone walls.

Blue Illusion Joie 2024

Associated creatives

Tags

Description

This commercial fashion campaign image for Blue Illusion features a female model seated on an ornate metal bench against a rustic stone wall. She wears a vibrant yellow midi dress, tan sandals, and a patterned headscarf while holding a glass. Baskets filled with fresh lemons sit on the bench and the ground alongside scattered lemons, creating a warm, sunlit Mediterranean aesthetic. Natural lighting casts soft shadows across the scene, highlighting the textures of the stone wall and woven baskets. The composition was captured by photographer Steve Tognazzini with styling by Bec Cole and make-up by Krystle Rose.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color

Golden Yellow (70%)
Camel (30%)

Background

House

Context

Advertising Campaign