Zimmermann Spring 2024 Ad Campaign 2024

About

Captured by photographer Benny Horne in Madeira, Portugal, this campaign image for Zimmermann features a model standing on a rugged, pebble-strewn coastline. She wears an intricate, sheer halter dress embellished with dimensional floral appliqués that catch the coastal breeze. The dramatic rocky cliffs and the calm ocean compose a vast natural backdrop under a bright, overcast sky. Natural lighting illuminates the scene, highlighting the delicate textures of the apparel against the raw shoreline elements. The visual direction by Gabriele Hackworthy and styling by Romy Frydman define the composition.