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  • ·Zimmermann Spring 2024 Ad Campaign Editorial Portrait
BrandZimmermann
ProjectSpring 2024 Ad Campaign
Model standing on a rocky shoreline in a flowing pale blue floral appliqué halter dress for Zimmermann

Zimmermann Spring 2024 Ad Campaign 2024

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Gabriele Hackworthy
Gabriele HackworthyArt Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Barbara Valente
Barbara ValenteModels
Romy Frydman
Romy FrydmanStylist
James Rowe
James RoweHair
Jodie Boland
Jodie BolandMakeup
The Establishment – Anita Bitton
The Establishment – Anita BittonCasting Director
Madeira
MadeiraLocation
Portugal
PortugalLocation

Tags

woman in pale blue dresspale blue dressblue dressfloral applique dresshalter dresssheer dresswoman standing on rocky beachwoman on rocky beachmodel on rocky beach

Description

Captured by photographer Benny Horne in Madeira, Portugal, this campaign image for Zimmermann features a model standing on a rugged, pebble-strewn coastline. She wears an intricate, sheer halter dress embellished with dimensional floral appliqués that catch the coastal breeze. The dramatic rocky cliffs and the calm ocean compose a vast natural backdrop under a bright, overcast sky. Natural lighting illuminates the scene, highlighting the delicate textures of the apparel against the raw shoreline elements. The visual direction by Gabriele Hackworthy and styling by Romy Frydman define the composition.

Style

Editorial, Horizontal, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Powder Blue (100%)

Background

Rocky Coast

Context

Advertising Campaign