Zimmermann Spring 2024 Ad Campaign 2024

About

Captured by photographer Benny Horne for Zimmermann's Spring 2024 ad campaign, this horizontal fashion image features a model standing confidently on rugged rocky terrain in Madeira, Portugal. The model wears a sculptural, strapless white dress adorned with a delicate blue floral print and high-low hemline, complemented by slender strapped sandals. Natural sunlight illuminates the scene against a sweeping, overcast sky, highlighting the textural contrast between the fluid garment and the arid landscape. Art direction by Gabriele Hackworthy and styling by Romy Frydman shape the composed aesthetic of the outdoor shoot.