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BrandZimmermann
ProjectSpring 2024 Ad Campaign
Model standing on rocky terrain wearing a strapless floral dress against an overcast sky for Zimmermann

Zimmermann Spring 2024 Ad Campaign 2024

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Gabriele Hackworthy
Gabriele HackworthyArt Director
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Barbara Valente
Barbara ValenteModels
Romy Frydman
Romy FrydmanStylist
James Rowe
James RoweHair
Jodie Boland
Jodie BolandMakeup
The Establishment – Anita Bitton
The Establishment – Anita BittonCasting Director
Madeira
MadeiraLocation
Portugal
PortugalLocation

Tags

woman in floral dressfloral dressdresswoman standing on rockswomanstrapless dresswhite and blue dress

Description

Captured by photographer Benny Horne for Zimmermann's Spring 2024 ad campaign, this horizontal fashion image features a model standing confidently on rugged rocky terrain in Madeira, Portugal. The model wears a sculptural, strapless white dress adorned with a delicate blue floral print and high-low hemline, complemented by slender strapped sandals. Natural sunlight illuminates the scene against a sweeping, overcast sky, highlighting the textural contrast between the fluid garment and the arid landscape. Art direction by Gabriele Hackworthy and styling by Romy Frydman shape the composed aesthetic of the outdoor shoot.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Sky Blue (40%)

Background

Mountain

Context

Advertising Campaign