Zimmermann Spring 2024 Ad Campaign 2024

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Photographed by Benny Horne with art direction by Gabriele Hackworthy, this image is part of Zimmermann's Spring 2024 ad campaign. Model Barbara Valente stands on rugged, sun-warmed rocky terrain under a pale, overcast sky, wearing a flowing, floor-length cream dress with a gathered empire waist. The composition captures a serene, atmospheric mood with natural lighting that highlights the soft textures of the fabric against the raw stone background. Styling by Romy Frydman complements the natural aesthetic, supported by hair styling from James Rowe and makeup by Jodie Boland.