Brand
ProjectYOOX winter 23-24

Yoox YOOX winter 23-24 2024
Associated creatives
Tags
Description
Model Dominik Datko is photographed outdoors wearing a textured dark charcoal overcoat layered over a patterned grey knit vest and an intricate paisley neck scarf. Diffused natural daylight illuminates his direct, serious gaze against an urban street background with passing cars and a crosswalk. The shot was produced for the Yoox Winter 23-24 campaign and photographed by Hugo Lecrux.
Style
Editorial, Vertical, Cool
Techniques
Natural light
Industries
Menswear
Color
Off-Black (60%)
Medium Grey (20%)
Background
Street
Context
Advertising Campaign