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  • ·Yoox winter 23-24 fashion campaign by Hugo Lecrux
Brand
Yoox
ProjectYOOX winter 23-24
A man in a black and white cardigan seated inside a car while a woman stands outside leaning against the open car door.

Yoox YOOX winter 23-24 2024

Associated creatives

Hugo Lecrux
Hugo LecruxPhotographer
Sofia Michaud
Sofia MichaudCasting Director
Teresa Boente
Teresa BoenteProducer
Dominik Datko
Dominik DatkoModel
Gianne Hillary
Gianne HillaryModel

Tags

man in black and white cardiganman in cardiganblack and white cardigancardiganman seated in carman

Description

This fashion campaign image for the Yoox winter 23-24 project was captured by photographer Hugo Lecrux with casting by Sofia Michaud and production by Teresa Boente. In the foreground, a male model is seated inside a vehicle wearing a black and white striped cardigan and a patterned button-down shirt accessorized with a pearl necklace. In the background, a female model wearing sunglasses and a dark coat stands outside next to the open car door against an urban street setting featuring classic architecture.

Style

Editorial, Vertical, Cinematic

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (30%)

Background

Street

Context

Advertising Campaign