Yoox: YOOX winter 23-24

Jan 2024

The Yoox Winter 23-24 campaign presents a multifaceted look at seasonal dressing, shifting between the sharp clarity of urban day shoots and the atmospheric tension of twilight. Photographed by Hugo Lecrux, the imagery focuses on layering and material contrast, pairing textured faux-fur coats and geometric knitwear with intricate embellishments. The visual approach utilizes a blend of natural light for clean, editorial compositions and flash-led techniques to create moody, cinematic depth. With casting by Sofia Michaud and production by Teresa Boente, the project features models Gianne Hillary and Dominik Datko. The work leans into a classic urban aesthetic, set against the backdrop of historic city architecture to highlight the collection's refined tailoring and heavy outerwear.

Editorial, Vertical

Natural light

Street

Advertising Campaign