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  • ·Yoox winter 23-24 fashion campaign by Hugo Lecrux
Brand
Yoox
ProjectYOOX winter 23-24
Two models outdoors against a cloudy sky, wearing a red faux fur coat and a beige blazer with silver embellishments.

Yoox YOOX winter 23-24 2024

Associated creatives

Hugo Lecrux
Hugo LecruxPhotographer
Sofia Michaud
Sofia MichaudCasting Director
Teresa Boente
Teresa BoenteProducer
Dominik Datko
Dominik DatkoModel
Gianne Hillary
Gianne HillaryModel

Tags

woman in red faux fur coatred faux fur coatfaux fur coatwoman wearing red coatasian womanman in embellished blazerembellished blazerbeige blazerman wearing blazerblack man

Description

This fashion campaign image for Yoox winter 23-24 features two models posing outdoors against a dramatic cloudy sky and urban roof background. In the foreground, a female model wears a textured red faux fur coat and statement gold earrings with dark eye makeup. Behind her, a male model wears a structured beige blazer with shimmering silver embroidery and a dark patterned shirt underneath. Captured by photographer Hugo Lecrux with casting by Sofia Michaud and production by Teresa Boente, the composition relies on natural lighting and dynamic angles.

Style

Vertical, Commercial, Moody, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Cherry (60%)
Camel (40%)

Background

Rooftop

Context

Advertising Campaign