Brand
ProjectYOOX winter 23-24

Yoox YOOX winter 23-24 2024
Associated creatives
Tags
Description
Models Gianne Hillary and Dominik Datko pose together on an urban rooftop against a dusky evening sky for the YOOX Winter 23-24 campaign, photographed by Hugo Lecrux. Gianne wears a plush crimson-red shaggy faux fur coat layered over a sparkling black sequined dress, accessorised with chunky gold earrings. Dominik leans in beside her wearing a beige tailored blazer decorated with elaborate crystal and stud embellishments along the lapel and sleeve. Direct artificial lighting illuminates the subjects sharply against the muted architecture and cool tones of the twilight city backdrop.
Style
Vertical, Commercial, Moody, Cool
Techniques
Flash
Industries
E-commerce Platforms
Color
Burgundy (50%)
Beige (30%)
Jet Black (20%)
Background
Rooftop
Context
Advertising Campaign