BrandWorldcoin
ProjectBrand Identity

Worldcoin Brand Identity 2021
Associated creatives
Tags
Description
An outdoor concrete billboard structure stands in a park setting, displaying a multi-poster grid for the Worldcoin brand identity project. The posters feature varied photographic imagery, bold typography, and global city references including Seoul, Tokyo, and Moscow. Natural daylight illuminates the scene, highlighting the textures of the printed paper panels and the weathered concrete kiosk. The surrounding environment includes paved walkways and green lawn areas with mature trees under an overcast sky.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Natural light
Industries
Fintech
Color
Medium Grey (50%)
Jet Black (30%)
Pure White (20%)
Background
Street
Context
Out of Home (OOH)