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BrandWorldcoin
ProjectBrand Identity
Close-up of a stack of white paper with debossed typography resting on a pale textured surface.

Worldcoin Brand Identity 2021

Associated creatives

Play
PlayGraphic Design

Tags

stacked white paperwhite paperpaper stackdebossed typographytypographydebossed text

Description

This graphic design project for Worldcoin showcases a stack of crisp white paper resting upon a neutral textured surface. The top sheet features subtle, debossed typography including the text Matucana 464 Santiago alongside a small abstract emblem and secondary text lines. The lighting is soft and directional, highlighting the tactile depth of the embossed lettering against the smooth paper stock. The composition is shot at a tight angle, focusing entirely on the printed collateral and its material qualities.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss

Industries

Apps & Digital Platforms

Color

Pure White (80%)

Background

Concrete Texture

Context

Brand Film / Corporate Video