Worldcoin Brand Identity 2021

Description

This graphic design project for Worldcoin showcases a stack of crisp white paper resting upon a neutral textured surface. The top sheet features subtle, debossed typography including the text Matucana 464 Santiago alongside a small abstract emblem and secondary text lines. The lighting is soft and directional, highlighting the tactile depth of the embossed lettering against the smooth paper stock. The composition is shot at a tight angle, focusing entirely on the printed collateral and its material qualities.