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Flat lay composition featuring a teal user manual, a smartwatch, smartphone, tablet, and printed booklets on a concrete surface.

Worldcoin Brand Identity 2021

About

This top-down flat lay composition for Worldcoin's brand identity project features a teal manual titled Orb Operator User Manual resting on a textured concrete surface. Surrounding the central book are various digital and print collateral items, including a smartphone displaying technical text and images of a spherical device, a smartwatch with a black band, an open tablet showing a document about iris recognition, and additional light grey booklets. Soft, natural light casts gentle shadows across the minimalist scene, highlighting the clean graphic design and tactile surfaces.

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Background

Concrete Texture

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Advertising Campaign