Worldcoin Brand Identity 2021

Description

This top-down flat lay composition for Worldcoin's brand identity project features a teal manual titled Orb Operator User Manual resting on a textured concrete surface. Surrounding the central book are various digital and print collateral items, including a smartphone displaying technical text and images of a spherical device, a smartwatch with a black band, an open tablet showing a document about iris recognition, and additional light grey booklets. Soft, natural light casts gentle shadows across the minimalist scene, highlighting the clean graphic design and tactile surfaces.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Background

Concrete Texture

Context

Advertising Campaign