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Hanging rectangular lightbox sign displaying Weekend brand identity on a city street building exterior

Weekend Brand Identity 2024

Associated creatives

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Description

This exterior photograph features a rectangular lightbox sign mounted on a building facade along an urban street. The sign displays the Weekend brand identity with clean typography and framing text including bar, quality, drinks, ready, to, and serve. The surrounding street scene includes mature trees, storefronts, and a sidewalk under daylight conditions. The architectural composition highlights the signage as part of the brand identity project context.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Pure White (70%)
Jet Black (30%)

Background

Street

Context

Advertising Campaign