Weekend

Apr 2024

Weekend’s brand identity project establishes a cohesive visual system for the beverage brand, spanning physical packaging, digital interfaces, and environmental signage. The identity relies on a clean, minimalist design language that pairs high-contrast typography with vibrant, flat-color blocking. This structured approach informs everything from the sleek e-commerce layouts to the diverse product range, which includes bottled cocktails and keg systems. Photography by Harel+Ocante captures the brand in both controlled studio environments and urban settings, emphasizing polished product details and lifestyle applications. The digital experience, led by web developer Luc Borho, utilizes a minimalist UI framework, while 3D artist Marc Ferrer Vives provides dimensional depth to the packaging assets. Graphic design by FCKLCK anchors the project with a bold typographic hierarchy that remains consistent across motion graphics and static editorial layouts.

Horizontal, Commercial, Clean