Weekend Brand Identity 2024

About

This video showcases the brand identity presentation for Weekend, captured through an open ring binder format with color-coded index tabs. The sequence moves through clean typographic layouts, cocktail descriptions, product photography of bottled drinks, and editorial lifestyle shots featuring friends playing cards and enjoying beverages. Graphic design and photography work together to build a cohesive visual system. The presentation outlines brand philosophy, cocktail recipes, and product specifications in an editorial style.