Weekend Brand Identity 2024

About

This product packaging showcase for the brand Weekend features a variety of beverage containers arranged neatly against a seamless black background. The lineup includes a small can, two glass bottles of varying sizes with custom labels, and a large grey keg with black structural handles and a rounded blue informational tag. The labels display the Weekend wordmark along with specific beverage titles and handwritten typographic details. The composition employs dramatic low-key lighting that emphasizes the clean industrial forms and matte textures of the containers. Created as part of the Brand Identity project by FCKLCK, Harel+Ocante, Luc Borho, Marc Ferrer Vives, and Louise Baker.