Various Campaigns WAY Campaign 2025

Description

This portrait for the WAY Campaign features a dark silhouette of a man in profile against a muted, textured green background. The subject is captured from the chest up, highlighting the clean contours of his jawline and facial hair. Subtle grain textures run throughout the frame, lending a moody and cinematic quality to the composition. Text elements appear in white at the lower corners, including a web address and campaign tagline. David Urbanke photographed the project with creative direction from The Weeknd, hair coloring by Anthony Cristiano, and set design by Belinda Scott.