Brand
ProjectWAY Campaign

Various Campaigns WAY Campaign 2025
Associated creatives
Tags
Description
This portrait from the WAY Campaign features a Black man with a short beard, wearing a dark jacket and a gold chain necklace. The right side of his face is sharply in focus against a moody teal-toned background, while the left side is obscured behind a translucent frosted glass pane. Bold white capital letters stretch across the frame, reading WHO ARE YOU? alongside secondary website and campaign text at the bottom. The composition employs dramatic lighting and distinct textural contrasts between the smooth skin, metallic jewelry, and blurred glass surface.