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Brand
Various Campaigns
ProjectWAY Campaign
Portrait of a black woman wearing a tan coat partially obscured by frosted glass with white text reading WHO ARE YOU

Various Campaigns WAY Campaign 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

black woman portraitblack womanwoman portraitfrosted glass portraitfrosted glasstan coatcoat

Description

This portrait image for the WAY Campaign features a black woman in her 20s wearing a tan coat against a muted turquoise background. The composition is split vertically, with the left side partially obscured behind a textured frosted glass pane. Prominent white typography overlays the frame, featuring the text WHO ARE YOU across the center and web details at the bottom. Photography by David Urbanke, with creative direction by The Weeknd and set design by Belinda Scott.