Various Campaigns WAY Campaign 2025

Description

This portrait of Richard Branson is part of the WAY Campaign, photographed by David Urbanke with creative direction by The Weeknd. The subject is captured in a tight portrait composition featuring dramatic directional low-key lighting that casts deep shadows across one side of his face. He has blonde hair and a trimmed beard, wearing a collared polo shirt in a neutral tone. The background is a dark, muted teal-grey studio setting. Text elements appear subtly at the bottom of the frame, including the campaign web address.