Logo
  • Home
  • ·Media
  • ·WAY Campaign portrait by David Urbanke
Brand
Various Campaigns
ProjectWAY Campaign
Portrait of a black man with locs in a black jacket posing against a red background for the WAY Campaign shot by David Urbanke.

Various Campaigns WAY Campaign 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

black manman posingblack jacketman wearing ringslocs hairstyle

Description

This portrait for the WAY Campaign features a black man with styled locs and facial hair, wearing a dark jacket and rings. He poses with his hand near his face against a solid red studio background. Photographed by David Urbanke with creative direction by The Weeknd, hair color by Anthony Cristiano, and set design by Belinda Scott. Typography at the bottom reads WAY.ORG and features campaign text. The lighting is warm and soft, emphasizing texture and form.