Description

This portrait from the WAY Campaign features a Black man with a close-cropped haircut and full beard, wearing large dark sunglasses, a black jacket, and a prominent gold chain necklace with a circular pendant. The subject gazes directly toward the camera with a serious expression against a uniform deep red background. Small white typography appears in the lower corners, including a web address and campaign tagline. David Urbanke photographed the project with creative direction by The Weeknd, hair coloring by Anthony Cristiano, and set design by Belinda Scott.