Various Campaigns WAY Campaign 2025

Description

This portrait from the WAY Campaign, photographed by David Urbanke with creative direction by The Weeknd, features a Black man in his 30s with locs wearing a dark leather jacket and a gold pendant necklace. The composition is bisected vertically by a frosted glass partition that partially obscures the subject, creating an intriguing layered effect. Bold white text reading WHO ARE YOU spans across the frame over the frosted panel and the subject's face. The color palette is dominated by muted teal and warm amber tones, creating a moody and cinematic aesthetic.