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Brand
Various Campaigns
ProjectWAY Campaign
Portrait of Richard Branson behind frosted glass with text overlay reading WHO ARE YOU for WAY Campaign

Various Campaigns WAY Campaign 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

richard branson portraitrichard bransonportraitman looking forwardolder man portrait

Description

This vertical portrait features Richard Branson positioned partially behind a translucent frosted glass pane, creating a split visual effect across the frame. The right side of his face and shoulder are clearly visible against a muted green-toned background, wearing a light-coloured collared shirt. Large white sans-serif typography spans the composition, reading WHO ARE YOU across the split screen, with smaller branding text visible in the lower corners. The photograph was shot by David Urbanke with creative direction by The Weeknd, hair coloring by Anthony Cristiano, and set design by Belinda Scott for the WAY Campaign.