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Two young models posing together outdoors wearing casual flannel shirts and jackets in a black and white campaign image.

Flannel Campaign 2025

Associated creatives

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Description

Black and white campaign photograph featuring two young models posing together outdoors against a building exterior. The model on the left wears a light-coloured jacket over a shirt, while the model on the right wears a plaid flannel shirt and striped top, smiling down as an arm rests around her shoulders. Shot on 35mm film with prominent grain and high-contrast natural lighting, capturing a candid and relaxed moment. The Uniqlo brand logo appears in the bottom right corner.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Analogue / film

Industries

High Street Fashion

Color

Charcoal (50%)
Jet Black (50%)

Background

Residential Building

Context

Advertising Campaign