Flannel Campaign 2025
Associated creatives
Tags
Description
This black-and-white editorial photograph for the Uniqlo Flannel Campaign, captured by photographer William Arcand with styling by fashion editor Isabelle Thiry, depicts two individuals in an outdoor skatepark setting. One person is seated on the concrete ground wearing a patterned flannel shirt, while another person stands on a skateboard nearby in a light-toned top and dark trousers. Dappled shadows from overhead trees stretch across the expansive concrete surface, creating a high-contrast pattern across the frame. The composition is viewed from a high angle, emphasizing the interplay of strong sunlight, deep shadows, and architectural concrete forms. The Uniqlo brand logo appears prominently in red at the bottom left corner.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Background
Street
Context
Advertising Campaign