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ProjectFlannel Campaign
Monochrome portrait of a woman blowing a bubblegum bubble while wearing a plaid shirt for the Uniqlo Flannel Campaign.

Flannel Campaign 2025

Associated creatives

William Arcand
William ArcandPhotographer
Isabelle Thiry
Isabelle ThiryFashion Editor/Stylist

Tags

woman blowing bubblegumwoman blowing bubblebubblegum bubblewoman in plaid shirtplaid shirtflannel shirtcurly hair woman

Description

This monochrome image is part of the Uniqlo Flannel Campaign, photographed by William Arcand with fashion styling by Isabelle Thiry. The portrait features a woman with curly hair seated with her arms crossed, blowing a large bubble from bubblegum. She wears a patterned plaid button-down shirt. The shot uses high-contrast monochrome tones and direct lighting against a plain background, highlighting the casual textures of her apparel. The red Uniqlo logo is visible in the bottom left corner.

Style

Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

High Street Fashion

Background

Solid Colour

Context

Advertising Campaign