BrandUniqlo
ProjectFlannel Campaign
Uniqlo Flannel Campaign 2025
Associated creatives
Tags
Description
This black-and-white fashion campaign image by photographer William Arcand features a young man with dark, curly hair seated on a bicycle. He wears a dark plaid patterned button-down shirt and looks directly at the camera with a serious expression. The shot is composed from a low angle against the exterior wall of a modern building with large square stone tiles. The high-contrast monochromatic grading emphasizes sharp shadows and textures across the subject and architectural background. The Uniqlo logo is visible in the bottom right corner.
Style
Editorial, Horizontal, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Background
Commercial Office
Context
Advertising Campaign