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Brand
Uniqlo
ProjectFlannel Campaign
Black and white portrait of a woman in a sweater vest and a man in a plaid shirt outdoors for Uniqlo.

Uniqlo Flannel Campaign 2025

Associated creatives

William Arcand
William ArcandPhotographer
Isabelle Thiry
Isabelle ThiryFashion Editor/Stylist

Tags

woman in sweater vestwomansweater vestman in plaid shirtmanplaid shirt

Description

This black and white fashion portrait for the Uniqlo Flannel Campaign features a woman in the foreground wearing a dark sweater vest layered over a patterned shirt, while a man in a plaid shirt looks on from behind. The composition is captured outdoors against a building exterior backdrop with natural lighting and high contrast. Photographed by William Arcand with fashion styling by Isabelle Thiry, the image highlights layered casual apparel and candid interaction.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Background

Residential Building

Context

Advertising Campaign