Brand
ProjectFlannel Campaign
Uniqlo Flannel Campaign 2025
Associated creatives
Tags
Description
This black and white campaign image for Uniqlo features three young models wearing patterned flannel shirts in an outdoor setting. Photographed by William Arcand with styling by Isabelle Thiry, the composition presents a candid editorial atmosphere with natural lighting and monochromatic grading. The three subjects display relaxed expressions while posed together outdoors. The scene highlights casual apparel and textures with high contrast and film-like grain.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign