Totême Summer 2025 Ad Campaign 2025

Description

This image from the Toteme Summer 2025 ad campaign showcases a high-gloss, black crocodile-embossed leather coat draped elegantly over a modern black chair. Resting upright on top of the draped coat is a matching rectangular leather handbag featuring small gold hardware accents. The scene is set against a neutral, textured off-white concrete wall with a matching floor, creating a minimalist industrial aesthetic. The lighting is soft and natural, emphasizing the reflective, tactile qualities of the exotic-print leather surfaces. Captured by photographer Mikael Jansson with creative direction by Elin Kling and Karl Lindman, the composition highlights clean lines and refined luxury materials.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign