Summer 2025 Ad Campaign 2025

Description

This black and white fashion campaign image for Toteme features model Jeanne Cadieu standing against a distressed concrete wall. She is wearing a dark, oversized coat over a turtleneck and holding a textured dark handbag under her arm. The portrait is captured with clean lighting and a minimalist composition, highlighting the structural tailoring of the garments. Mikael Jansson photographed the campaign with creative direction by Elin Kling and Karl Lindman.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign